Restaurants and other F&B businesses are offering vegan West African dishes
Trend - West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression. Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism.
Insight - Consumers now have many reasons for choosing vegan options even if they don't subscribe to veganism as a whole--including more authentic alternative ingredient options on top of health, animal welfare and environmental considerations. F&B brands that consider these factors while still prioritizing authentic flavors are catering to today's "foodie"--who is both experimental and mindful in their food preferences.
Insight - Consumers now have many reasons for choosing vegan options even if they don't subscribe to veganism as a whole--including more authentic alternative ingredient options on top of health, animal welfare and environmental considerations. F&B brands that consider these factors while still prioritizing authentic flavors are catering to today's "foodie"--who is both experimental and mindful in their food preferences.
Workshop Question - In what areas could your brand better prioritize ethical sourcing?
Trend Themes
1. Vegan Expansion - West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression.
2. Ricebread Baking Mixes - With Sasas Mix, 22-year-old student Niaka Porte is sharing her family recipe for ricebread, a popular dessert in Liberia that takes the form of a naturally gluten-free banana rice cake made with rice and warm spices of ginger and nutmeg.
3. Chef-crafted Vegan Ready Meals - U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery.
Industry Implications
1. Food & Beverage - Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism.
2. Culinary Education - This collaboration also helps to expose culinary talent to consumers who may not be familiar with the chef, writer, entrepreneur and founder of Zoe's Ghana Kitchen.
3. Ready Meal Delivery - U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery.
