PLNT Burger Teamed Up with Mind Blown for a Summer Sandwich
Laura McQuarrie — May 29, 2023 — Lifestyle
References: plntburger & vegconomist
For World Ocean Month, Mind Blown teamed up with PLNT Burger to create a plant-based crab cake sandwich. Officially called the New Bay Crab Cake Sandwich, this new and limited-time addition to the vegan menu can be found at PLNT Burger’s seven locations around the DC Metro area.
From June 1st until Labor Day weekend, those who are interested in a new experience of alternative seafood can experience a summer sandwich made with Mind Blown’s protein-packed Maryland-Style Plant Based Crab Cake tossed in Old Bay and served with green leaf lettuce. For World Ocean Month, 1% of profits will be donated to the Coral Restoration Foundation to support the health of coral reefs around the world.
As concerns about overfishing, environmental impact and animal welfare intensify, consumers are increasingly seeking out seafood alternatives that offer comparable taste, texture, and nutritional value without compromising their values.
From June 1st until Labor Day weekend, those who are interested in a new experience of alternative seafood can experience a summer sandwich made with Mind Blown’s protein-packed Maryland-Style Plant Based Crab Cake tossed in Old Bay and served with green leaf lettuce. For World Ocean Month, 1% of profits will be donated to the Coral Restoration Foundation to support the health of coral reefs around the world.
As concerns about overfishing, environmental impact and animal welfare intensify, consumers are increasingly seeking out seafood alternatives that offer comparable taste, texture, and nutritional value without compromising their values.
Trend Themes
1. Plant-based Seafood Alternatives - As concerns about overfishing and environmental impact intensify, there is a disruptive innovation opportunity for plant-based seafood alternatives that offer comparable taste, texture, and nutritional value without compromising values of consumers.
2. Collaboration Between Food Brands - Partnerships between food brands, such as Mind Blown and PLNT Burger, present a disruptive innovation opportunity to create new plant-based menu items that appeal to a wider consumer base.
3. Sustainable and Charitable Food Campaigns - Sustainable and charitable food campaigns, like PLNT Burger's support of the Coral Restoration Foundation, have the potential to drive sales and improve brand reputation through partnerships with a cause-based mission.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has the potential to disrupt the traditional seafood industry through the development and marketing of alternative plant-based seafood options.
2. Food Service Industry - The food service industry can enhance customer loyalty and drive sales through collaborations with other brands that champion charitable causes and promote sustainable practices.
3. Sustainability and Environmental Conservation Industry - The sustainability and environmental conservation industry has the potential to support and benefit from the increased interest in plant-based foods and alternative seafood options that reduce the impact on marine ecosystems.
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