Dog Haus Created a Corned Beef and Cabbage Sausage for Paddy's Day
Katherine Pendrill — March 12, 2023 — Lifestyle
References: linkedin & franchising
St. Patrick's Day is almost here and Dog Haus is celebrating with an innovative new Corned Beef and Cabbage Sausage offering. The offering is also part of the chain's ongoing Absolute Würst Sausage Series.
An ode to the classic Irish dish, the new Corned Beef and Cabbage Sausage combine an all-beef hormone- and antibiotic-free sausage with a blend of cabbage, garlic, and corned beef spices. The sausage is then served on one of Dog Haus’ signature grilled King’s Hawaiian rolls, which adds a touch of sweetness to balance out the savory spices in the sausage. As Dog Haus Würstmacher Adam Gertler explains, "This month’s sausage is a twist on an iconic meal and our way to get in the St. Patrick’s Day spirit. Our goal with this series is to make people try the flavors we’ve come up with and imagine all the other great foods that could be turned into a sausage."
Best of all, $1 from the sale of every Corned Beef and Cabbage Sausage sold goes to No Kid Hungry.
Image Credit: Dog Haus
An ode to the classic Irish dish, the new Corned Beef and Cabbage Sausage combine an all-beef hormone- and antibiotic-free sausage with a blend of cabbage, garlic, and corned beef spices. The sausage is then served on one of Dog Haus’ signature grilled King’s Hawaiian rolls, which adds a touch of sweetness to balance out the savory spices in the sausage. As Dog Haus Würstmacher Adam Gertler explains, "This month’s sausage is a twist on an iconic meal and our way to get in the St. Patrick’s Day spirit. Our goal with this series is to make people try the flavors we’ve come up with and imagine all the other great foods that could be turned into a sausage."
Best of all, $1 from the sale of every Corned Beef and Cabbage Sausage sold goes to No Kid Hungry.
Image Credit: Dog Haus
Trend Themes
1. Holiday-inspired Sausages - There is an opportunity for innovation in the food industry by creating limited edition or seasonal products that cater to specific holidays or events.
2. Charitable Food Offerings - Creating a charitable tie-in to a food item or series can increase sales and give back to the community.
3. Gourmet Sausage on a Roll - Gourmet sausages on a sweet bread like a King’s Hawaiian roll can create a unique and elevated dining experience for customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can create holiday-inspired limited edition products, or charitable tie-ins to increase sales and give back to the community.
2. Restaurant - Restaurants can create gourmet sausage offerings or unique menu items to attract customers looking for a unique dining experience.
3. Charity - Charities can partner with food companies to create charitable initiatives which leverage the popularity of limited edition or seasonal food items.
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