KFC Dégustation Shares an Inventive Culinary Journey
Laura McQuarrie — March 17, 2022 — Lifestyle
References: reservations.kfc.au & designtaxi
KFC Dégustation is a three-day pop-up in Sydney that reinvents the classic Kentucky Fried Chicken menu with the spirit of fine dining. "Dégustation" is the French word for "tasting," or as KFC defines it, "Dégustation is just a fancy way of saying heaps of food."
At the pop-up, guests will be invited to discover menu items reinterpreted by "Australia’s dégustation king.” Nelly Robinson. Diners will get to taste 11 bites and wine, including unusual dishes like Potato and Gravy, which takes the form of a candle with "wax" made of gravy for dipping a potato bun into. There's also Tongue Twister, an edible, lickable portrait of Colonel Sanders, and La Di Da Drumstick, which sees the Original Recipe dusted in quinoa and edible gold. Although fancy, many of the dishes are still down-to-earth enough to be eaten with hands.
At the pop-up, guests will be invited to discover menu items reinterpreted by "Australia’s dégustation king.” Nelly Robinson. Diners will get to taste 11 bites and wine, including unusual dishes like Potato and Gravy, which takes the form of a candle with "wax" made of gravy for dipping a potato bun into. There's also Tongue Twister, an edible, lickable portrait of Colonel Sanders, and La Di Da Drumstick, which sees the Original Recipe dusted in quinoa and edible gold. Although fancy, many of the dishes are still down-to-earth enough to be eaten with hands.
Trend Themes
1. Fine Dining Fast Food - The fusion of fast food and fine dining creating new menu concepts, dining experiences and collaborations.
2. Pop-up Restaurants - Temporary, limited-time dining experiences with unique themes and menus offering something different for customers.
3. Creative Food Presentation - Innovative food presentation ideas using unconventional methods and visual designs to make dishes stand out from the norm.
Industry Implications
1. Fast Food Industry - Opportunity for fast food companies to collaborate with fine dining chefs and experiment with new menu concepts and creative presentation to attract new customers.
2. Hospitality Industry - Opportunity to create new pop-up concepts and dining experiences, as well as offering training programs for staff in creative food presentation techniques.
3. Event Planning Industry - Opportunity to plan and execute unique dining experiences for corporate events, weddings, and other special occasions that incorporate fine dining concepts and creative food presentation.
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