Graphene's uses are being expanded into performance footwear
Trend - While still being researched for its potential, graphene is being used by early adopters to create sustainable footwear. The lightweight material's benefits include durability, thermoregulation and water resistance--making it particularly useful for performance and work wear.
Insight - Brands that specialize in activewear have the same sustainability goals as those in adjacent industries, but with additional factors to consider--such as how those materials hold up in intense conditions and over time. Both new and longstanding brands in this space are exploring materials that allow for more sustainable production in order to hit sustainability targets and appeal to eco-conscious consumers--but without sacrificing the shelf life of the product.
Insight - Brands that specialize in activewear have the same sustainability goals as those in adjacent industries, but with additional factors to consider--such as how those materials hold up in intense conditions and over time. Both new and longstanding brands in this space are exploring materials that allow for more sustainable production in order to hit sustainability targets and appeal to eco-conscious consumers--but without sacrificing the shelf life of the product.
Workshop Question - How could your brand make use of graphene to improve its product?
Trend Themes
1. Graphene Technology in Footwear - The use of graphene in footwear is providing benefits such as durability, thermoregulation, and water resistance, making it ideal for performance and workwear.
2. Sustainability in Activewear - Activewear brands are exploring sustainable materials, like graphene, that allow for more environmentally friendly production without compromising product lifespan.
3. Enhanced Performance on Trails - Footwear brands are incorporating graphene in trail sneakers to provide superior agility, energy return, grip, and durability for enhanced performance on uneven terrain.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers can explore the use of graphene technology to create durable, thermoregulating, and water-resistant footwear for various industries.
2. Sustainable Fashion - The sustainable fashion industry can reference the use of graphene in activewear to meet sustainability goals and appeal to eco-conscious consumers.
3. Outdoor Gear - Outdoor gear companies can take inspiration from graphene-enhanced trail sneakers to develop products that offer superior performance, durability, and grip for hikers and trail runners.
