McDonald's New Singapore-Themed Menu Include Crab-Flavored Fries
Katherine Pendrill — July 4, 2016 — Lifestyle
References: mcdonalds.sg & brandeating
Following the release of its Canadian-inspired menu in Canada and its America-themed burger menu in the UK, McDonald's has rolled out another regional selection in the form of its Singapore-Themed Menu. Catering to regional taste preferences, the new menu makes the most of beloved Singaporean ingredients.
The new Singapore-Themed Menu is available at all McDonald's Singapore locations and includes items ranging from exotic burger options to sweet Asian-inspired desserts. In terms of savory dishes, the new menu includes the a burger topped with a salted egg yolk-flavored sauce, curly fries served with a packet of crab-flavored seasoning and spicy hot chicken nuggets. The dessert options include a fried turnover stuffed with a warm banana filling and a new McFlurry made with gula melaka-flavored syrup.
The new Singapore-Themed Menu is available at all McDonald's Singapore locations and includes items ranging from exotic burger options to sweet Asian-inspired desserts. In terms of savory dishes, the new menu includes the a burger topped with a salted egg yolk-flavored sauce, curly fries served with a packet of crab-flavored seasoning and spicy hot chicken nuggets. The dessert options include a fried turnover stuffed with a warm banana filling and a new McFlurry made with gula melaka-flavored syrup.
Trend Themes
1. Regional-themed Menus - Expanding beyond traditional offerings, restaurants are creating menus inspired by specific regions, catering to regional taste preferences.
2. Exotic Burger Options - Burger joints are experimenting with unique and flavorful toppings, such as salted egg yolk-flavored sauce, to create an exciting dining experience.
3. Asian-inspired Desserts - Restaurants are incorporating sweet Asian flavors, like gula melaka-flavored syrup, into their dessert offerings to provide a unique and cultural twist.
Industry Implications
1. Fast Food - Fast food chains like McDonald's are capitalizing on consumers' desire for new and exciting menu options by introducing regional-themed menus.
2. Burger Joints - Burger restaurants are exploring innovative and exotic toppings to differentiate themselves and attract customers seeking unique dining experiences.
3. Dessert Shops - Dessert shops are infusing Asian flavors into their creations to cater to a diverse customer base and offer something different from traditional desserts.
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