Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day
Meghan Young — March 26, 2015 — Marketing
References: everychipdip.herokuapp & clickz
National Chip and Dip Day may be over, but people can still appreciate the campaign Tostitos launched for the deliciously special day. The company launched a micro-site in order to give free dip to anyone named Chip. This is clever for a number of reasons, but on a marketing angle, it encourages people to come in-store since the free dip is offered in coupon form.
Inviting people to show their "chipness" in a unique way, from personalized bowling shirts to memebership cards -- National Chip and Dip Day was made much more special this year. Non-Chips can also participate by visiting Tostitos' "Face in Hole" page to turn themselves into Chips. Fun and interactive, this campaign makes the day much more memorable.
Inviting people to show their "chipness" in a unique way, from personalized bowling shirts to memebership cards -- National Chip and Dip Day was made much more special this year. Non-Chips can also participate by visiting Tostitos' "Face in Hole" page to turn themselves into Chips. Fun and interactive, this campaign makes the day much more memorable.
Trend Themes
1. Personalized Marketing Campaigns - Creating unique and personalized campaigns, like Tostitos' Chip campaign, can engage consumers and generate excitement.
2. In-store Promotions - Incentivizing in-store visits through promotions, such as offering free dip as a coupon, can drive foot traffic and increase sales.
3. Interactive Online Experiences - Developing interactive online experiences, like Tostitos' "Face in Hole" page, can enhance brand engagement and create a memorable customer experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage personalized marketing campaigns and in-store promotions to increase brand awareness and customer loyalty.
2. Retail - Retailers can create interactive online experiences and in-store promotions to drive foot traffic, boost sales, and stand out from competitors.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop personalized campaigns and interactive online experiences to attract and engage consumers.
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