Kencko is an All-Natural "Instant Organic Fruit and Veg Drink"
Laura McQuarrie — April 6, 2018 — Lifestyle
'Kencko' is touted as "the first instant fruit and veg drink made from tasty 100% organic, natural ingredients with no added sugars." The fruit and vegetable beverages take inspiration from the popularity of cold-pressed juice products, as well as some of their drawbacks, including the fact that conventional juices lack fiber and have an extremely short shelf life.
The solution offered by Kencko includes a reusable bottle and a variety of single-serve pouches that can be mixed with water to create a fresh, flavorful juice—with no special kitchen appliances required. As well as helping consumers to reach their recommended daily intake of fruits and vegetables with ease, this solution is also an affordable alternative to constantly purchasing ready-made juice products.
The juice flavors offered by the brand include color-based names such as Greens, Purples and Reds, which include blended ingredients of similar hues.
The solution offered by Kencko includes a reusable bottle and a variety of single-serve pouches that can be mixed with water to create a fresh, flavorful juice—with no special kitchen appliances required. As well as helping consumers to reach their recommended daily intake of fruits and vegetables with ease, this solution is also an affordable alternative to constantly purchasing ready-made juice products.
The juice flavors offered by the brand include color-based names such as Greens, Purples and Reds, which include blended ingredients of similar hues.
Trend Themes
1. Instant-organic Beverages - The trend of instant organic beverages could disrupt the traditional juice market by providing a convenient and healthy option to consumers with busy lifestyles.
2. Color-based Blends - Color-based blends trend could provide the opportunity to offer customized juice blends based on the consumer's preferences and health needs.
3. Reusable Packaging - The trend of using reusable packaging could disrupt the single-use packaging waste and increase sustainability in the beverage industry.
Industry Implications
1. Health and Wellness - The Health and Wellness industry can benefit from this trend by offering consumers healthy and convenient options to reach their recommended daily intake of fruits and vegetables.
2. Food Manufacturing - The Food Manufacturing industry could take advantage of this trend by creating new lines of products that focus on instant organic beverages and their health benefits.
3. Sustainability - The Sustainability industry could benefit from the trend of using reusable packaging by promoting eco-friendly and sustainable manufacturing practices.
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