Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Ready-to-Bake Soft Pretzels

Clean the Sky - Positive Eco Trends & Breakthroughs

Consumers Can Bake Auntie Anne's Soft Pretzels at Home

— July 10, 2017 — Lifestyle
Soft pretzels are archetypal fair and ballpark snacks, but for decades Auntie Anne's soft pretzels have brought the doughy snacks into the retail space. Now, the QSR is looking to bring the twisted treats a step farther with a packaged, frozen version of the company's staple product.

The packaged Auntie Anne's soft pretzels come in packages of five. They come frozen, making them easy to prepare regardless of one's baking experience: consumers simply preheat the oven and leave the pretzels inside. Each pretzel comes with its own packet of pretzel butter that melts in while the treat bakes, and they also come with individual salt packets so that each morsel can be seasoned to taste.

The pretzels are available at wide-spanning supermarket chains including Costco, select Targets, and A&P.
Trend Themes
1. Frozen Snacks - Disruptive innovation opportunity: Develop new frozen snack options with unique flavors and packaging to appeal to busy consumers.
2. Convenience Foods - Disruptive innovation opportunity: Create convenient and easy-to-prepare food options that cater to consumers' busy lifestyles.
3. At-home Baking - Disruptive innovation opportunity: Offer convenient baking kits that provide pre-measured ingredients and step-by-step instructions for baking popular treats at home.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Introduce new frozen food products that offer unique taste experiences and convenient preparation methods.
2. Food Retail Industry - Disruptive innovation opportunity: Develop innovative retail formats that integrate convenience and diverse product offerings to meet changing consumer needs.
3. Baking and Pastry Industry - Disruptive innovation opportunity: Create innovative baking solutions, such as pre-packaged baking mixes or specialized baking equipment, to simplify the baking process for home cooks.
0.8
Score
Popularity
Activity
Freshness