UNDERCOVER & Cream Soda Channeled the 50s for SS18
UNDERCOVER designer Jun Takahashi collaborated on a Spring/Summer 2018 rockabilly fashion collection release with cult label Cream Soda. The lookbook features delicately punk silhouettes with a classic 50s flair.
The capsule seeks to highlight Japan's progressive movement in streetwear fashion and pinpoint UNDERCOVER and Cream Soda as dedicated and inspiring pioneers in that venture. The greaser-rockabilly fashion collection is a nod back to Cream Soda's roots as a "key player in transforming Harajuki into a fashion hub," as Hypebeast notes.
The punk editorial draws the attention to youthfulness and advertises a mix of Cream Soda's classic skull and crossbones logo with UNDERCOVER's branding. The 2018 capsule is rich with animal prints, as a racy leopard pattern appears in yellow, gray and blue on everything.
The capsule seeks to highlight Japan's progressive movement in streetwear fashion and pinpoint UNDERCOVER and Cream Soda as dedicated and inspiring pioneers in that venture. The greaser-rockabilly fashion collection is a nod back to Cream Soda's roots as a "key player in transforming Harajuki into a fashion hub," as Hypebeast notes.
The punk editorial draws the attention to youthfulness and advertises a mix of Cream Soda's classic skull and crossbones logo with UNDERCOVER's branding. The 2018 capsule is rich with animal prints, as a racy leopard pattern appears in yellow, gray and blue on everything.
Trend Themes
1. Rockabilly-inspired Fashion - The popularity of the UNDERCOVER & Cream Soda rockabilly fashion collection presents an opportunity for fashion brands to incorporate retro-inspired looks into their collections.
2. Collaborative Streetwear Collections - The UNDERCOVER & Cream Soda collaboration highlights the potential for brands to partner with other labels to create unique streetwear collections that appeal to niche markets.
3. Youthful Punk Aesthetic - The punk-inspired editorial of the 2018 rockabilly fashion collection suggests an opportunity for fashion brands to tap into the youth market by offering edgy, rebellious styles.
Industry Implications
1. Fashion - The UNDERCOVER & Cream Soda rockabilly fashion collection demonstrates potential for fashion brands to capitalize on niche fashion movements to differentiate themselves in a crowded market.
2. Streetwear - The collaborative effort between UNDERCOVER and Cream Soda highlights the potential for streetwear brands to partner with other labels to create unique and memorable collections that resonate with consumers.
3. Youth Culture - The punk-inspired editorial of the 2018 rockabilly fashion collection shows an opportunity for brands to target the youth market by embracing rebellious, youthful styles that appeal to that demographic.
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