Pastel-colored clothing and accessories dominate the fashion industry
Implications - The use of pastel colors in clothing and accessories is growing, particularly among brands that specialize in sportswear. More than simply being a seasonal aesthetic shift, the increased use of such colors in the athleisure world speaks to the industry's now-established ability to set trends among Millennials and Gen Z, rather than simply reacting to them.
Workshop Question - How can your brand establish industry trends rather than simply reacting to them?
Trend Themes
1. Pastel Color Trend - The use of pastel colors in clothing and accessories is on the rise, particularly in sportswear, indicating the industry's now-established ability to set trends among Millennials and Gen Z.
2. Minimalist Fashion Trend - The KANCO by LIFUL minimalist T-shirt line reflects the trend in fashion of bringing consumers back to basics with chic, practical essentials.
3. Reimagined Sneaker Trend - The Converse Cotton Candy Pack features reinvented One Star lows in pastel colors, drawing on the trend of reimagining iconic sneakers to keep up with changing consumer preferences.
Industry Implications
1. Fashion Industry - Pastel colors, minimalist fashion, and reimagined sneakers are all trends shaping the fashion industry.
2. Sportswear Industry - The use of pastel colors in sportswear and athletic brands' ability to set trends among Millennials and Gen Z reflect the sportswear industry's growing influence.
3. Footwear Industry - The reinvented and reimagined sneaker trend is disrupting the footwear industry by drawing on nostalgia while incorporating new design elements in order to stand out in a crowded market.
5 Featured, 43 Examples:
95,529 Total Clicks
Date Range:
Jan 18 — Mar 18
Trending:
Warm
Consumer Insight Topics:
