The Volition Beauty Turmeric Scrub Updates an Ancient Indian Ritual
Laura McQuarrie — August 28, 2017 — Fashion
References: volitionbeauty & hellogiggles
Turmeric is often used internally in the form of cooking and supplements for the purposes of pain management and addressing inflammatory skin conditions, but Volition Beauty's Turmeric Brightening Polish makes the numerous benefits of turmeric available as part of a topical treatment.
The Turmeric Brightening Polish takes the form of a scrub that promises to deal with skin that is dry, dull and even in terms of tone. Alongside ground turmeric, some of the other natural ingredients that can be found in this smoothing scrub include: olive oil, walnut shell powder and sandalwood extract.
As turmeric has emerged as a potent, multipurpose superfood over the past few years, it can now be found in everything from toothpaste to shampoo products, delivering ancient Ayurvedic solutions to modern consumers.
The Turmeric Brightening Polish takes the form of a scrub that promises to deal with skin that is dry, dull and even in terms of tone. Alongside ground turmeric, some of the other natural ingredients that can be found in this smoothing scrub include: olive oil, walnut shell powder and sandalwood extract.
As turmeric has emerged as a potent, multipurpose superfood over the past few years, it can now be found in everything from toothpaste to shampoo products, delivering ancient Ayurvedic solutions to modern consumers.
Trend Themes
1. Turmeric-based Skincare - The Turmeric Brightening Polish taps into the trend of using turmeric as a topical treatment, offering a natural and holistic approach to skincare.
2. Multipurpose Superfood - The increasing use of turmeric in various products reflects the trend of consumers seeking out multipurpose superfoods that offer health benefits beyond traditional uses.
3. Ancient Remedies for Modern Consumers - Volition Beauty's Turmeric Brightening Polish aligns with the trend of modern consumers embracing ancient Ayurvedic solutions for their skincare needs, combining traditional wisdom with contemporary products.
Industry Implications
1. Natural Skincare - The Turmeric Brightening Polish highlights opportunities for natural skincare companies to incorporate turmeric into their products, catering to consumers seeking clean and holistic beauty solutions.
2. Superfood Products - The use of turmeric in a range of products, including skincare, presents opportunities for the superfood industry to expand its offerings and cater to health-conscious consumers.
3. Ayurvedic Beauty - The popularity of Volition Beauty's Turmeric Brightening Polish indicates a growing market for Ayurvedic beauty products, providing an opportunity for companies to tap into this ancient practice and create innovative skincare solutions.
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