Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections
Laura McQuarrie — May 23, 2017 — Lifestyle
No matter how good a cookbook is, there are generally a few recipes that don't appeal to every at-home chef—but the Buzzfeed Tasty Cookbook has the potential to change this.
Buzzfeed Tasty's recipe book takes the form of a printed edition that can be fully customized when ordered online. Those who are interested in ordering a custom cookbook are able to choose their choice of seven categories, including Happy Hour, Breakfast Carbs, Hangover, One Pot Wonders, Kid's Meals and more. Although individual recipes cannot be selected, these choices allow the recipient to curate what will appear in their personalized cookbook.
Before finishing their order, users also have the chance to add emojis and a custom note to the Tasty Cookbook.
Buzzfeed Tasty's recipe book takes the form of a printed edition that can be fully customized when ordered online. Those who are interested in ordering a custom cookbook are able to choose their choice of seven categories, including Happy Hour, Breakfast Carbs, Hangover, One Pot Wonders, Kid's Meals and more. Although individual recipes cannot be selected, these choices allow the recipient to curate what will appear in their personalized cookbook.
Before finishing their order, users also have the chance to add emojis and a custom note to the Tasty Cookbook.
Trend Themes
1. Customizable Recipe Cookbooks - The trend of customizable recipe cookbooks allows consumers to curate their own collection of recipes tailored to their preferences and needs.
2. Personalized Messaging - The trend of personalized messaging in cookbooks provides a unique and heartfelt touch, allowing users to add custom notes and emojis to their recipe books.
3. Online Customization - The trend of online customization for cookbooks offers convenience and flexibility, allowing users to order personalized cookbooks from the comfort of their own homes.
Industry Implications
1. Publishing - The publishing industry can explore disruptive innovation opportunities by offering customizable cookbook options, incorporating personalized messaging, and streamlining the online ordering process.
2. E-commerce - The e-commerce industry can capitalize on the trend of customizable recipe cookbooks by providing a platform for users to easily customize and order their own personalized cookbooks.
3. Food and Beverage - The food and beverage industry can leverage the trend of customizable recipe cookbooks to create personalized recipe collections, cater to specific dietary needs, and enhance the overall cooking experience for consumers.
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