Alcatel-Lucent's Smart Plan Offers Solutions for Customers & Providers
Laura McQuarrie — December 9, 2014 — Tech
References: alcatel-lucent & lteworld.org
As demand for mobile phones and more comprehensive data plans continues to rise, Alcatel-Lucent developed the 'Smart Plan' as a way for providers to offer their subscribers tailored mobile service plans.
Rather than opting for a one-size-fits-all plan, the Smart Plan
is based around simplicity, customization and offering more to customers, such as through exclusive partnerships with brands and retailers. From a consumer standpoint, this service makes it easier to track data usage, receive alerts when approaching limits, or top up a plan while on the go. From the perspective of a service provider, Smart Plan is beneficial for boosting retail strategies, as well as cutting out time spent creating new mobile plans to offer consumers.
Rather than opting for a one-size-fits-all plan, the Smart Plan
is based around simplicity, customization and offering more to customers, such as through exclusive partnerships with brands and retailers. From a consumer standpoint, this service makes it easier to track data usage, receive alerts when approaching limits, or top up a plan while on the go. From the perspective of a service provider, Smart Plan is beneficial for boosting retail strategies, as well as cutting out time spent creating new mobile plans to offer consumers.
Trend Themes
1. Tailored Mobile Service Plans - Opportunity for service providers to offer personalized data plans, resulting in increased customer satisfaction and loyalty.
2. Simplified Data Usage Tracking - Opportunity to develop innovative solutions that simplify data tracking and alert systems for customers, improving their overall experience.
3. Exclusive Partnerships with Brands - Opportunity to collaborate with brands and retailers to offer exclusive benefits to customers, enhancing the value proposition of data plans.
Industry Implications
1. Telecommunications - Disruptive innovation opportunities in creating tailored data plans to meet the evolving needs of mobile phone users.
2. Technology - Opportunity for tech companies to create innovative data tracking and alert systems that simplify the mobile data management process.
3. Retail - Opportunity for retailers to collaborate with service providers and offer exclusive benefits to customers through customized data plans.
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