The Pop App Lets You Send Low-Fi Short Video Messages
Laura McQuarrie — February 21, 2015 — Tech
References: itunes.apple & venturebeat
The Pop app is a lo-fi messaging app that provides an affordable way to keep in touch with those who matter most. Even through the coverage offered though data plans is getting more extensive, it's not always convenient or economical to send a video message if you want to manage your data usage wisely. However, Pop describes itself as an app that's "cheap on your data plan and light on your wallet."
In place of sending a text message, Pop lets its users send colorful video messages that are only about 64 kB. Since the low resolution videos go so easy on data consumption, its worth noting that function is put ahead of making you look your best. Hoping to make video messaging more accessible to the public, the Pop app is being rolled out in English, Chinese, Portuguese and Spanish.
In place of sending a text message, Pop lets its users send colorful video messages that are only about 64 kB. Since the low resolution videos go so easy on data consumption, its worth noting that function is put ahead of making you look your best. Hoping to make video messaging more accessible to the public, the Pop app is being rolled out in English, Chinese, Portuguese and Spanish.
Trend Themes
1. Low-fi Video Messaging - The trend towards low-resolution video messaging apps presents an opportunity to create affordable and data-friendly alternatives to traditional messaging apps.
2. Data-friendly Communication - The need for cost-effective and data-friendly communication methods presents an opportunity for businesses to create innovative communication solutions.
3. Multilingual Video Messaging - Multilingual video messaging apps have the potential to connect people from diverse linguistic backgrounds and create more inclusive communication platforms.
Industry Implications
1. Messaging Apps - Messaging app providers can take advantage of the trend towards low-fi and data-friendly video messaging to create disruptive and cost-effective alternatives to traditional messaging apps.
2. Telecommunications - Telecommunication companies can leverage the need for cost-effective and data-friendly communication methods to develop innovative communication solutions and expand their offerings.
3. Language Technology - The demand for multilingual video messaging apps presents an opportunity for language technology companies to create products that facilitate communication across diverse linguistic backgrounds.
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