Waitrose Made an Alternative Easter Egg Inspired by a Popular Fruit
Laura McQuarrie — February 23, 2018 — Lifestyle
For Easter this year, Waitrose is offering an alternative way for consumers to celebrate the holiday and still satisfy their sweet tooth.
The Waitrose Dark Chocolate Avocado Easter Egg features a Belgian chocolate shell and a cocoa-dusted dark chocolate pit. To achieve the green shade of the confection, Waitrose opted to alter a white chocolate with natural coloring. Although the unique Easter treat is entirely avocado-like in appearance, it does not feature any avocado flavoring whatsoever.
The quirky, Millennial-targeted chocolate Easter egg is a novelty product that has the potential to appeal to those who do not celebrate the occasion. Like Waitrose, a number of food brands are defying convention with the launch of Easter eggs that feature solid chocolate or only cheese.
Image Credit: Waitrose
The Waitrose Dark Chocolate Avocado Easter Egg features a Belgian chocolate shell and a cocoa-dusted dark chocolate pit. To achieve the green shade of the confection, Waitrose opted to alter a white chocolate with natural coloring. Although the unique Easter treat is entirely avocado-like in appearance, it does not feature any avocado flavoring whatsoever.
The quirky, Millennial-targeted chocolate Easter egg is a novelty product that has the potential to appeal to those who do not celebrate the occasion. Like Waitrose, a number of food brands are defying convention with the launch of Easter eggs that feature solid chocolate or only cheese.
Image Credit: Waitrose
Trend Themes
1. Novelty Easter Treats - The launch of unconventional Easter eggs opens up opportunities for brands to create unique and novelty treats for the holiday season.
2. Millennial-targeted Products - Waitrose's avocado-themed Easter egg showcases the potential for brands to create products specifically tailored to the Millennial demographic.
3. Alternative Holiday Celebrations - The introduction of non-traditional Easter eggs provides an opportunity for consumers to celebrate the holiday in different and unexpected ways.
Industry Implications
1. Food and Beverage - The novelty Easter treats market presents potential for food and beverage brands to innovate and create unique products for seasonal occasions.
2. Confectionery - The unconventional Easter egg trend opens up opportunities for confectionery brands to experiment with different shapes, flavors, and designs to attract consumers.
3. Retail and Consumer Goods - The Millennial-targeted products and alternative holiday celebrations trend creates opportunities for retailers to curate unique and unconventional offerings for their customers.
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