Godiva Allowed Six Celebrities to Design Godiva Easter Eggs
Justin Lam — March 17, 2018 — Lifestyle
References: independent & luxurylaunches
Godiva is celebrating the arrival of spring by enlisting the help of six famous faces to create a collection of fabulous Godiva Easter Eggs. The creative celebs enlisted for this project include Henry Holland, chef Gizzi Erskine, Candice Brown, jewelry designer Rosie Fortescue, artist Sophie Tea and illustrator Emma Block. Each celebrity was given full creative control over their design and were encouraged to celebrate the creativity and craftsmanship of the luxury Belgian chocolatier.
The Godiva Easter Eggs all featured unique designs, including Gizzi Erskine’s dark and milk chocolate leopard print egg, Henry Holland’s famous slogan-style design and Candice Brown's jewel and peacock feathered creation. Each design drew inspiration from their particular field of work and combined that with the artistry of Godiva.
Image Credit: Godiva
The Godiva Easter Eggs all featured unique designs, including Gizzi Erskine’s dark and milk chocolate leopard print egg, Henry Holland’s famous slogan-style design and Candice Brown's jewel and peacock feathered creation. Each design drew inspiration from their particular field of work and combined that with the artistry of Godiva.
Image Credit: Godiva
Trend Themes
1. Customized Celebrity Collaborations - Collaborating with celebrities to create unique, customized products offers a disruptive innovation opportunity for brands to tap into the celebrity fanbase and create limited edition products.
2. Celebrity-driven Design - Empowering celebrities to have full creative control over product design allows for innovative and artistic collaborations that can attract a diverse range of consumers.
3. Luxury Brand Collaborations - Partnering with luxury brands like Godiva for exclusive collaborations presents a disruptive innovation opportunity to combine distinctive design with high-end quality, creating unique products for the luxury market.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage celebrity collaborations to create limited edition products and generate buzz among consumers.
2. Fashion - The fashion industry can explore collaborations with celebrities to design unique products that merge fashion and functionality, attracting both celebrity followers and fashion enthusiasts.
3. Art and Design - The art and design industry can collaborate with celebrities to create exclusive limited edition products that combine artistic expression with commercial appeal, appealing to art enthusiasts and collectors.
5.4
Score
Popularity
Activity
Freshness
