FreshRealm's Vessel Helps Prevent Waste from Meal Kit Deliveries
Katherine Pendrill — August 5, 2016 — Eco
References: freshrealm.co & grubstreet
FreshRealm is on a mission to solve a common problem related to America's meal kit obsession: waste. One of the drawbacks to meal kit deliveries is that they generate a tremendous amount of waste due to all the packaging needed to ship the ingredients. FreshRealm's new mini fridge helps to address this issue with reusable packaging.
The 'Vessel' by FreshRealm is a reusable, polyurethane box that is meant for meal kit delivery services such as Blue Apron and HelloFresh. The box measures 17-square-inches and houses five draws for holding grab-and-go-meals or ingredients for prepping different meal kits. The boxes are delivered directly to the customer, who takes out their food and then puts a return label back on the box. FedEx will come to collect the box so that the company can reuse it for future deliveries.
Designed to keep meals hot or cool without all the extra packaging, the Vessel is an eco-friendly solution to the issue of waste generated from meal kit deliveries.
The 'Vessel' by FreshRealm is a reusable, polyurethane box that is meant for meal kit delivery services such as Blue Apron and HelloFresh. The box measures 17-square-inches and houses five draws for holding grab-and-go-meals or ingredients for prepping different meal kits. The boxes are delivered directly to the customer, who takes out their food and then puts a return label back on the box. FedEx will come to collect the box so that the company can reuse it for future deliveries.
Designed to keep meals hot or cool without all the extra packaging, the Vessel is an eco-friendly solution to the issue of waste generated from meal kit deliveries.
Trend Themes
1. Reusable Meal Kit Packaging - FreshRealm's Vessel provides a reusable and eco-friendly solution for meal kit deliveries, presenting opportunities for sustainable and wastage-reducing innovations.
2. Meal Kit Delivery Storage - FreshRealm's mini fridge Vessel is a sensible innovation, which helps food kit delivery services to preserve meal freshness and maintain food safety.
3. Circular Economy in Food Delivery - With FreshRealm's Vessel, a circular economy for meal kits becomes possible, offering opportunities for innovative business models that can reduce food waste in the food delivery industry.
Industry Implications
1. Meal Kit Delivery Industry - FreshRealm's Vessel presents a valuable innovation for meal kit delivery services, providing business opportunities for companies that strive to reduce their environmental impact.
2. Food Packaging Industry - The use of FreshRealm's Vessel offers disruption opportunities in the food packaging industry, as meal delivery services can reduce their reliance on traditional packaging materials.
3. Shipping and Logistics Industry - FreshRealm's Vessel presents transformative opportunities for the shipping and logistics industry by introducing eco-friendly logistics solutions that are customized to meet the demands of the food delivery industry.
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