This Live Translation Platform Lets App-Developers Review Their Content
Alyson Wyers — March 12, 2015 — Tech
References: colatris & springwise
This live translation platform is designed to help apps reach audiences worldwide. Colatris lets companies looks at translations of their content, so they can ensure the overall feel of their original app carries over. Translating text literally often results in a loss of personality, emotion and sometimes even context. Even though living in the digital age means we have access to global audiences like never before, lack of localization often prevents it.
This on demand translation platform offers app-developers the ability to request and change translated content. This enables them to offer localized content retaining the intended energy, humor and feeling of their app.
In the next three years, it's expected the market for non-English mobile apps will quadruple.
This on demand translation platform offers app-developers the ability to request and change translated content. This enables them to offer localized content retaining the intended energy, humor and feeling of their app.
In the next three years, it's expected the market for non-English mobile apps will quadruple.
Trend Themes
1. Live Translation Platform - Developing live translation platforms for apps presents an opportunity for companies to expand their global reach while retaining the personality, emotion, and context of their original app.
2. Localized Content - Creating localized content retains the intended energy, humor, and feeling of an app and can help companies reach a larger audience.
3. Non-english Mobile Apps - The market for non-English mobile apps is expected to quadruple in the next three years, creating an opportunity for companies to expand their global reach.
Industry Implications
1. Translation Services - Companies that provide live translation services for apps can capitalize on the growing global market for non-English mobile apps.
2. Mobile App Development - Mobile app developers that offer translated versions of their apps can expand their global reach and appeal to non-English speaking audiences.
3. Localization Services - Localization services can help businesses reach a wider audience by offering translated content that maintains the original intent and feel of their app.
0.4
Score
Popularity
Activity
Freshness
