L'Oreal Builds Its LinkedIn Community with a Clever Campaign
Laura McQuarrie — November 7, 2013 — Marketing
References: lorealareyouin & convinceandconvert
Developing a strong LinkedIn community is essential for brands and business professionals, but LinkedIn is often overlooked as a place to host inventive social media campaigns. To celebrate its 300,000 LinkedIn followers, L'Oreal set up the 'Are You IN?' campaign as a way of recruiting new employees.
After visiting the 'Are You IN?' website, users are asked to log in with LinkedIn and choose an adjective to describe themselves with words like 'INspiring,' 'INfluential' and 'INnovative.' Users are then asked to describe within 140 characters what gives them this quality and share their response across Facebook, Twitter and LinkedIn.
At the end of the 'Are You IN?' campaign, L'Oreal will share the top ten best 'IN moments' on the company page. Since they'll be collecting responses from some of the most ingenious minds, this could be a great way to secure a job at L'Oreal.
After visiting the 'Are You IN?' website, users are asked to log in with LinkedIn and choose an adjective to describe themselves with words like 'INspiring,' 'INfluential' and 'INnovative.' Users are then asked to describe within 140 characters what gives them this quality and share their response across Facebook, Twitter and LinkedIn.
At the end of the 'Are You IN?' campaign, L'Oreal will share the top ten best 'IN moments' on the company page. Since they'll be collecting responses from some of the most ingenious minds, this could be a great way to secure a job at L'Oreal.
Trend Themes
1. Linkedin Community Building - Creating a strong LinkedIn community can be a powerful strategy for brands and professionals to connect with their audience and potential employees.
2. Innovative Social Media Campaigns - Exploring inventive ways to engage with users on platforms like LinkedIn can lead to successful social media campaigns that attract new followers and potential hires.
3. User-generated Content - Encouraging users to share their experiences and qualities on social media can generate valuable user-generated content that showcases the brand's values and attracts like-minded individuals.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics industry can leverage social media campaigns and LinkedIn community building to attract top talent and create a strong brand presence online.
2. Digital Advertising - Digital advertising industry can explore innovative social media campaigns to create engaging and interactive experiences that resonate with the target audience.
3. Human Resources - Human resources industry can tap into the power of user-generated content on social media to attract and assess potential candidates based on their qualities and experiences.
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