This Ferrari Mobile Platform Offers Its Services 365 Days a Year
Jana Pijak — June 20, 2016 — Autos
References: itunes.apple
The Ferrari Roadside Assistance app stays true to the luxury auto brand's ethos and ensures its users have access to premium repair services year-round. These services are offered 24 hours a day and 365 days a year, rivaling competing warranty programs that require more flexibility and longer wait times for assistance.
Whether looking to access keys that have been locked inside of their vehicle or to repair more complex mechanical issues, users can conveniently access the Ferrari Roadside Assistance app and are even eligible for full coverage by the auto manufacturer.
Those registered with a vehicle ID number will have their fees covered by their respected Ferrari dealer and are able to track repairs, costs and the location of service reps conveniently on their mobile device. Currently available exclusively in North America, this app targets connected car owners who seek convenience and re-assurance while on the road.
Whether looking to access keys that have been locked inside of their vehicle or to repair more complex mechanical issues, users can conveniently access the Ferrari Roadside Assistance app and are even eligible for full coverage by the auto manufacturer.
Those registered with a vehicle ID number will have their fees covered by their respected Ferrari dealer and are able to track repairs, costs and the location of service reps conveniently on their mobile device. Currently available exclusively in North America, this app targets connected car owners who seek convenience and re-assurance while on the road.
Trend Themes
1. Luxury Roadside Assistance - The luxury auto brand's app offers premium repair services year-round, providing an opportunity for other luxury auto brands to create their own upscale roadside assistance apps.
2. 24/7 On-demand Service - The app's 24/7 availability sets a new standard for roadside assistance apps, prompting other industries to explore the potential of on-demand services in their own offerings.
3. Connected Car Convenience - The app caters to connected car owners, presenting an opportunity for the automotive industry to integrate more convenient and connected services into vehicles.
Industry Implications
1. Luxury Automotive - Luxury auto brands can further disrupt the industry by developing their own upscale roadside assistance apps, enhancing the overall ownership experience for customers.
2. On-demand Services - Industries across different sectors can explore on-demand service models, similar to the 24/7 availability of the Ferrari Roadside Assistance app, to meet the evolving needs and expectations of consumers.
3. Connected Car Technology - The automotive industry has the opportunity to integrate more convenient and connected services into vehicles, catering to the growing market of connected car owners.
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