Calorie-conscious consumers improve health via social networks
Implications - Along with a variety of fitness tools and apps already available in the marketplace, health networks and apps are popping up to provide calorie-counting individuals with even more motivation to stay healthy. Just as working out with a friend can be more effective in helping an individual achieve his fitness goals, being able to connect with friends—and strangers—on diet and health strategies can help health- and weight-conscious consumers stay on track.
Trend Themes
1. Social Health Networks - The rise of social health networks and apps to provide consumers with an even more engaging and effective platform to achieve their healthcare goals.
2. Virtual Education - The growth of virtual education technologies and apps offering greater knowledge and access to the wider user base to make healthier and sustainable food choices.
3. Gamification - The adoption of gamification techniques into health and wellness apps that encourage healthy behaviors and skills acquisition among its users for long-term positive outcomes.
Industry Implications
1. Healthtech Industry - Companies in the healthtech industry can integrate social networks and gamification into their product offerings to enhance user experience and promote healthy behaviors.
2. Food Industry - Food companies can incorporate virtual education technologies to create healthier food products, raise awareness on dietary choices and promote sustainable food practices.
3. Marketing Industry - Marketing companies can leverage social health networks, virtual education and gamification technologies to promote healthier lifestyles and create sustainable branding campaigns.
