The Lab American Dudes and Fast Food Infographic is Frightening and Enlightening
Corinne Guirgis — June 16, 2011 — Lifestyle
References: mashable & dailyinfographic
Fast food is a huge part of the Western lifestyle and The American Dudes and Fast Food Infographic shows exactly how significant this industry is to the male livelihood. It outlines that McDonald’s is still the top of the fast food chain.
The stats for the infographic were collected by Lab 42, one of the biggest research companies of fast food purveyors, who gathered opinions from 500 social networking males aged 18 to 35 about their fast food preferences. To qualify for the survey, respondents must have gone to at least one fast food restaurant in the last three months.
Among the primary statstics gathered about the Fast-Food consuming population of America were that 59% of adult American males eat fast food regularly.
The stats for the infographic were collected by Lab 42, one of the biggest research companies of fast food purveyors, who gathered opinions from 500 social networking males aged 18 to 35 about their fast food preferences. To qualify for the survey, respondents must have gone to at least one fast food restaurant in the last three months.
Among the primary statstics gathered about the Fast-Food consuming population of America were that 59% of adult American males eat fast food regularly.
Trend Themes
1. Fast Food Industry Dominance - The continued dominance of McDonald's highlights an opportunity for fast food chains to innovate and differentiate themselves in the market.
2. The Male Fast Food Consumer - Understanding the preferences and habits of male fast food consumers can lead to targeted marketing and product offerings.
3. Increasing Fast Food Consumption - The rise of fast food consumption among American males signals an opportunity for fast food chains to expand and scale up their operations.
Industry Implications
1. Fast Food Industry - Fast food chains can use the information gathered in the survey to improve their menus, service, and marketing to attract more male customers.
2. Market Research - Market research companies can conduct similar surveys to gather data about customer preferences and behavior to help businesses make informed decisions.
3. Food and Beverage Industry - The increasing demand for fast food presents an opportunity for businesses in the food and beverage industry to adapt their offerings to meet changing consumer habits.
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