The Penguin Audio Books Print Ads Want You to Hear the Art of Storytelling
Meghan Young — June 23, 2011 — Marketing
References: yr & ibelieveinadv
I like the artsy, old-school look of the Penguin Audio Books ad campaign. Although audio books have been around for quite some time now, they are still considered as relatively new technology, especially as they do become more advanced with time. Regardless, the Penguin Audio Books ads take a more vintage approach to their strategy, and are as classic as the books themselves.
Conceived by Malaysia-based ad agency Y&R, the Penguin Audio Books ad campaign parades the characters of some of these classics, including 'The Wizard of Oz' and 'The Jungle Book,' through the canal of your ears. It may be quite a literal interpretation, but it is done so whimsically enough that it still maintains a strong element of imagination.
Conceived by Malaysia-based ad agency Y&R, the Penguin Audio Books ad campaign parades the characters of some of these classics, including 'The Wizard of Oz' and 'The Jungle Book,' through the canal of your ears. It may be quite a literal interpretation, but it is done so whimsically enough that it still maintains a strong element of imagination.
Trend Themes
1. Audio Book Experience - Opportunity to innovate on the audio book experience through creative ad campaigns.
2. Vintage Marketing - Opportunity to utilize vintage marketing strategies in modern technology industries.
3. Literal Imagery - Opportunity to incorporate literal and whimsical imagery into advertising for new technology industries.
Industry Implications
1. Audio Book Industry - Opportunity to implement creative marketing strategies in the audio book industry.
2. Technology Industry - Opportunity to incorporate vintage marketing strategies into modern technology industries.
3. Creative Advertising Industry - Opportunity to utilize literal and whimsical imagery in advertising for new technology industries.
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