Consumers are intrigued with the bad boy attitude
Implications - The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
Trend Themes
1. Revival of the Bad Boy Look - Men in the contemporary market are looking to explore different sides of themselves that were previously thought to be unacceptable.
2. Vintage Nostalgia - The use of retro aesthetics in fashion creates an appealing sense of nostalgia for different historical periods.
3. Streetwear on Boats - Marketing a product in an unexpected way could showcase its versatility and appeal to a large clientele.
Industry Implications
1. Fashion Industry - Retro aesthetics and streetwear fashion have made a comeback as they provide a sense of nostalgia and unconventional fashion.
2. Marketing Industry - Marketing products in an unconventional way can be an effective way of connecting with customers and appeal to a wider range of people.
3. Photography Industry - Fashion shoots that use retro aesthetics continue to be popular among fashion brands and magazines, leading to new opportunities for photographers to develop their own styles.
6 Featured, 51 Examples:
1,324,877 Total Clicks
Date Range:
Aug 10 — Jul 11
Trending:
Hot
Consumer Insight Topics:
