The KIA Sportage Campaign Advertises Dual Zone Air Conditioning
Meghan Young — June 23, 2011 — Naughty
References: moma-agency & ibelieveinadv
The KIA Sportage ad campaign certainly appeals to two very different worlds. From the cute and innocent to the raunchy and sexy, this naughty twist on Sunday newspaper comic strips is both shocking and daring. Of course, until you read the bottom of the ad, your guess as to what these ads are for would most likely be wrong.
The KIA Sportage ad campaign cleverly advertises its dual zone air conditioning feature. With its tagline, 'A different temperature on each side,' the two different takes on the same comic strips begin to make more sense. The left side represents a cooler state while the right represents a much hotter one.
The KIA Sportage ad campaign was conceived by Sao Paolo-based agency Moma.
The KIA Sportage ad campaign cleverly advertises its dual zone air conditioning feature. With its tagline, 'A different temperature on each side,' the two different takes on the same comic strips begin to make more sense. The left side represents a cooler state while the right represents a much hotter one.
The KIA Sportage ad campaign was conceived by Sao Paolo-based agency Moma.
Trend Themes
1. Dual Zone Air Conditioning - Disruptive innovation opportunity: Develop advanced dual zone air conditioning technology for improved comfort and customization in vehicles.
2. Edgy Advertising Campaigns - Disruptive innovation opportunity: Create provocative and daring advertising campaigns that captivate and surprise audiences.
3. Interactive Print Ads - Disruptive innovation opportunity: Integrate interactive elements into traditional print ads to engage and intrigue viewers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Revolutionize automotive cooling systems by adopting dual zone air conditioning technology for enhanced driver and passenger comfort.
2. Advertising - Disruptive innovation opportunity: Embrace bold and unconventional advertising strategies to stand out in a crowded market and generate strong brand recognition.
3. Print Media - Disruptive innovation opportunity: Transform traditional print media by incorporating interactive features that provide a more engaging and dynamic reading experience.
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