The Capital Bee Campaign Encourages Bee-Friendly Behavior
Meghan Young — June 18, 2011 — Eco
References: capitalgrowth.org & fastcompany
The Capital Bee ad campaign may look familiar to you. That is because it was clearly inspired by Magnus Muhr's dead fly art that was all the rage just a couple of years ago. Of course, mimicking his work is definitely a great compliment, especially when it is for such a good cause.
Essentially, the Capital Bee ad campaign is raising awareness throughout London, England about failing bee colonies in the city as well as around the world. It essentially encourages community beekeeping and bee-friendly behavior such as growing bee-pollinated foods, buying locally sourced honey and minimizing pesticide use.
Conceived and executed by LIDA Agency and M&C Saatchi, the Capital Bee ad campaign is part of a larger push to create community food growing areas by the 2012 Olympics.
Essentially, the Capital Bee ad campaign is raising awareness throughout London, England about failing bee colonies in the city as well as around the world. It essentially encourages community beekeeping and bee-friendly behavior such as growing bee-pollinated foods, buying locally sourced honey and minimizing pesticide use.
Conceived and executed by LIDA Agency and M&C Saatchi, the Capital Bee ad campaign is part of a larger push to create community food growing areas by the 2012 Olympics.
Trend Themes
1. Community Beekeeping - Opportunity to create community beekeeping initiatives to support failing bee colonies and promote bee-friendly behavior.
2. Bee-pollinated Foods - Disruptive innovation opportunity in promoting and growing bee-pollinated foods as a sustainable and locally sourced option.
3. Minimizing Pesticide Use - Opportunity to develop alternatives to pesticides and promote eco-friendly pest control methods to protect bee populations.
Industry Implications
1. Advertising - Advertising industry can tap into the bee-saving movement to develop impactful campaigns for environmental causes.
2. Food and Agriculture - Food and agriculture industries can explore opportunities for promoting bee-pollinated foods and sustainable farming practices.
3. Environmental Activism - Opportunity for environmental organizations and activists to advocate for stronger bee conservation efforts and educate the public.
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