Extreme sports themes catch the eyes of thrill seekers
Implications - With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
Trend Themes
1. Extreme Sports Advertising - Brands are using extreme sports themes to catch the attention of younger, risk-taking audiences.
2. Extreme Sports Equipment Innovation - Sports-related brands are upgrading their wares to include “extreme” features.
3. Social Media Extreme Sports Competitions - Companies are utilizing social media to let sports enthusiasts film their own epicness with their personal crew.
Industry Implications
1. Sports and Athletic Apparel - Opportunities for companies to introduce edgier lines to attract younger, risk-taking audiences.
2. Extreme Sports Equipment and Gear - Disruptive innovation opportunities to refine and develop better equipment, safety gear and clothing for emerging extreme sports.
3. Social Media Marketing - Creative tactics around social media promotions for companies to launch interactive extreme sports teaser campaigns from extreme sports photo contests to live streaming events.
