Inject Some Humor Into Dull Signs With the Sealy InBed Mobile App
Matt Ho — April 6, 2011 — Pop Culture
For the mischievous individual who wants to commit graffiti but can't find the courage to do so, there's an app for that; meet the Sealy InBed Mobile App.
Sealy is a large mattress company that decided get into the smartphone game with this hilarious new add-on. The Sealy InBed Mobile App lets you tag signs by attaching a transparent icon that says "in bed" next to it via the iPhone camera. The commercial shows different ways the phrase gets used that often imply dirty sexual connotations. It ends with a hilarious line that says, "Whatever you do in Bed, Sealy supports it."
So if you're feeling naughty and you want to tag "in bed" next to a sign saying,"Do not enter," the Sealy InBed Mobile App will satisfy your inner prankster.
Sealy is a large mattress company that decided get into the smartphone game with this hilarious new add-on. The Sealy InBed Mobile App lets you tag signs by attaching a transparent icon that says "in bed" next to it via the iPhone camera. The commercial shows different ways the phrase gets used that often imply dirty sexual connotations. It ends with a hilarious line that says, "Whatever you do in Bed, Sealy supports it."
So if you're feeling naughty and you want to tag "in bed" next to a sign saying,"Do not enter," the Sealy InBed Mobile App will satisfy your inner prankster.
Trend Themes
1. Mischievous Graffiti - Disruptive innovation opportunity: Develop apps or technologies that allow users to virtually tag or vandalize objects in a fun and harmless way.
2. Humorous Signage - Disruptive innovation opportunity: Create tools or platforms that enable the overlay of humorous phrases or icons on existing signs or advertisements to entertain people.
3. Integration of Brands - Disruptive innovation opportunity: Explore partnerships between companies in different industries to create unique mobile apps that combine humor and brand promotion, offering users engaging experiences.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Build mobile applications that allow users to interact with the physical world in imaginative and amusing ways, such as virtual tagging or overlaying content on signs.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional and humorous approaches to signage and advertising, leveraging technology to create memorable and entertaining brand experiences.
3. Mattress and Bedding - Disruptive innovation opportunity: Explore creative ways to integrate mattresses or bedding products into the digital realm, collaborating with technology companies to develop unique apps or accessories that enhance consumer experiences.
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