On the way to becoming a more “genderless” society
Implications - Androgynous clothing created waves in the fashion industry last year, countering conventional ideals of what constitutes men’s and women’s fashion. This year, the gender-bending aesthetic continues, with more designers entering the “genderless” territory with makeup and jewelry made for both men and women. What is more intriguing, however, is that even schools are beginning to implement gender-neutral teachings, educating children at a young age to be less concerned with traditional masculine and feminine stereotypes and more concerned with individuality.
Trend Themes
1. Gender-neutral Fashion - As fashion designers continue to create gender-neutral clothing and accessories, there is an opportunity for disruptive innovation in the fashion industry to cater to consumers who do not conform to traditional gender norms.
2. Gender-bending Makeup - Creating makeup looks that blur gender lines presents an opportunity for beauty companies to appeal to a wider range of consumers and challenge traditional beauty standards.
3. Genderless Education - Gender-inclusive education, like that of Egalia Preschool, demonstrates the need for innovative educational techniques that encourage inclusivity and challenge societal norms.
Industry Implications
1. Fashion - As designers continue to challenge traditional gender norms in fashion, there is a need for innovative fashion companies to cater to consumers who do not conform to binary gender identities.
2. Beauty - Disruptive innovation in the beauty industry can come from creating gender-bending makeup looks or developing products that cater to a wider range of consumers including those who identify outside traditional gender norms.
3. Education - As society becomes more self-aware of how children are raised, there is an opportunity for innovative educational institutions to provide gender-inclusive environments that encourage individuality and creativity.
6 Featured, 52 Examples:
1,372,274 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Warm
Consumer Insight Topics:
