Project Label Reveals a Company's Social Responsibility
Katherinev123 — November 9, 2009 — Eco
References: projectlabel.org & springwise
With nutrition labels now mandatory on food products, the next step may be ‘social nutrition labels.’ Project Label creates these social nutrition labels to help track the social and environmental responsibility of manufacturers from food to cars.
While regular nutrition labels give customers a quick overview of food content, social nutrition labels will give customers a quick overview of the company’s social impact. This includes rankings on environmental criteria, ‘people’ issues, community impact, waste management, and animal treatment. Since all of this data is crowdsourced, the social nutrition labels from Project Label will change as opinions from consumers change.
While regular nutrition labels give customers a quick overview of food content, social nutrition labels will give customers a quick overview of the company’s social impact. This includes rankings on environmental criteria, ‘people’ issues, community impact, waste management, and animal treatment. Since all of this data is crowdsourced, the social nutrition labels from Project Label will change as opinions from consumers change.
Trend Themes
1. Social Nutrition Labels - With the rise in consumer awareness on social responsibility, social nutrition labels will become a key differentiator in the food industry.
2. Crowdsourced Data - Crowdsourced data will become increasingly important for companies looking to measure their social impact and improve their social nutrition label scores.
3. Sustainability Rankings - Sustainability rankings will become a key metric for social nutrition labeling, and companies that prioritize sustainability will have a competitive advantage.
Industry Implications
1. Food Industry - Food manufacturers will need to prioritize social responsibility to maintain brand reputation and consumer trust as social nutrition labels become more commonplace.
2. Automotive Industry - As social nutrition labeling expands beyond the food industry, car manufacturers will need to be transparent about their environmental impact and sustainability practices.
3. Consumer Goods Industry - As consumers demand more transparency from companies, consumer goods manufacturers will need to prioritize social responsibility and sustainability to remain competitive.
1.1
Score
Popularity
Activity
Freshness
