The ITV1 Injustice Print Ads Questions (Un)Lawful Actions
Meghan Young — June 21, 2011 — Marketing
References: itv & ibelieveinadv
We all know the folly and fallacy of following the 'eye for an eye' principle, yet sometimes people cannot help but do just that; enter the ITV1 Injustice ad campaign. These series of five posters advertise a new TV drama airing on ITV in which a criminal barrister finds himself questioning his belief in the legal system.
With a great premise to work with, it is no wonder that the ITV1 Injustice ad campaign is just as strong and controversial. Taking a cue from the popularity of minimal posters, the ITV1 Injustice print ads are simple and direct. They rely on bold taglines such as 'Is murdering a murderer always murder?' as well as stark imagery that reinforces the difficult questions posed.
With a great premise to work with, it is no wonder that the ITV1 Injustice ad campaign is just as strong and controversial. Taking a cue from the popularity of minimal posters, the ITV1 Injustice print ads are simple and direct. They rely on bold taglines such as 'Is murdering a murderer always murder?' as well as stark imagery that reinforces the difficult questions posed.
Trend Themes
1. Minimal Poster Advertising - Opportunity for innovative and impactful advertising campaigns that convey strong messages with simple and direct designs.
2. Controversial Marketing - Potential for disruptive marketing strategies that challenge conventional norms and provoke thought and discussion.
3. Reevaluating the Legal System - Opportunity for disruptive innovations that question and improve upon existing legal practices and beliefs.
Industry Implications
1. Advertising - Opportunity for companies to create powerful and attention-grabbing advertising campaigns that challenge traditional approaches.
2. Media and Entertainment - Potential for innovative TV dramas and shows that tackle controversial topics and provoke critical thinking.
3. Legal Services - Opportunity for legal professionals and firms to reevaluate their practices and find ways to improve the legal system and deliver justice more effectively.
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