Connected e-commerce packaging solutions prioritize efficient deliveries
Trend - Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers.
Insight - As consumers spend more time shopping online, they expect that brands prioritize their purchase experience just as they would in-store. The growth of the e-commerce industry has prompted brands in this space to prioritize efficiency, transparency and customer engagement in order to satisfy consumer demands.
Insight - As consumers spend more time shopping online, they expect that brands prioritize their purchase experience just as they would in-store. The growth of the e-commerce industry has prompted brands in this space to prioritize efficiency, transparency and customer engagement in order to satisfy consumer demands.
Workshop Question - How could your brand better prioritize the customer journey post-purchase?
Trend Themes
1. Smart E-commerce Packaging Solutions - An opportunity for businesses to prioritize efficiency, transparency and customer engagement to satisfy consumer demands in the e-commerce industry.
2. Sustainable QR Code Packaging - An opportunity for brands to engage customers through a powerful marketing tool in the e-commerce industry.
3. Post-purchase E-commerce Tools - An opportunity for direct-to-consumer brands to create custom post-purchase journeys for customers that build affinity beyond the product being purchased.
Industry Implications
1. Supply Chain Management - An opportunity to eliminate blind spots in the supply chain with tracking and tracing functions.
2. SMS Commerce Services - An opportunity to blend traditional SMS messages with e-commerce to add a heightened level of convenience and accessibility.
3. B2B Product Tracking Platforms - An opportunity to monitor the location and condition of sensitive and high-value goods for businesses through real-time tracking systems.
5 Featured, 44 Examples:
45,594 Total Clicks
Date Range:
Jul 21 — Dec 22
Trending:
Average
Consumer Insight Topics:
