RealityBlu's 3D Object Builder Lets Users Create Their Own AR Experiences
Niko Pajkovic — May 10, 2022 — Tech
References: realityblu & martechseries
RealityBLU, a leading augmented reality company known for its WorldViewAR platform, has announced the launch of its latest tool called '3D Object Builder.' A new feature is a customer-facing tool that lets content creators develop their own AR-enabled expereinces with 3D objects, which can then be leveraged via a range of useful applications, such as e-commerce, retail, and direct mail.
Specific expereinces the 3D Object Builder makes easy to create include interactive fan demos, view-in-room expereinces, character-fan engagements, and lifelike diagrams. What's more, the tool does not require users to download an app as it uses 8th Wall WebAR technology.
“Use of AR for shopping is growing and, because of the ease of use of the WorldViewAR platform, our 3D Object Builder lowers the barrier to entry for creating these experiences,” said MJ Anderson, chief experience officer for RealityBLU.
Image Credit: RealityBLU
Specific expereinces the 3D Object Builder makes easy to create include interactive fan demos, view-in-room expereinces, character-fan engagements, and lifelike diagrams. What's more, the tool does not require users to download an app as it uses 8th Wall WebAR technology.
“Use of AR for shopping is growing and, because of the ease of use of the WorldViewAR platform, our 3D Object Builder lowers the barrier to entry for creating these experiences,” said MJ Anderson, chief experience officer for RealityBLU.
Image Credit: RealityBLU
Trend Themes
1. AR Shopping Experiences - RealityBLU's 3D Object Builder tool identifies the trend of AR shopping experiences and enables companies to create their own.
2. Customer-facing 3D Object Development - RealityBLU's 3D Object Builder provides a trend towards customer-facing tools for AR development.
3. Webar Technology - The use of 8th Wall WebAR technology in RealityBLU's 3D Object Builder exemplifies a trend towards creating AR experiences that don't require app downloads.
Industry Implications
1. E-commerce - RealityBLU's 3D Object Builder tool provides an opportunity for the e-commerce industry to enhance online shopping experiences with AR technology.
2. Retail - RealityBLU's 3D Object Builder tool can disrupt the retail industry by enabling companies to create interactive in-store experiences for customers.
3. Direct Mail - RealityBLU's 3D Object Builder tool provides an opportunity for the direct mail industry to create personalized, interactive mail experiences for their customers.
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