Jameson Irish Whiskey Offers Free $25 Uber Ride Vouchers
Grace Mahas — March 16, 2022 — Marketing
References: jamesonwhiskey
In anticipation of St. Patrick's Day on March 17th -- a day that Ontario is expected to be 17 degrees Celsius, the warmest the holiday has been in years -- Jameson Irish Whiskey is helping Torontonians get around town with a new promotion.
The Irish whiskey brand is giving downtown dwellers the chance to unlock a $25 Uber ride voucher redeemable on St. Patrick’s Day through flashy, green Jeep Wranglers. To redeem the voucher, fans need only to spot and scan the QR code on the Jeeps. The Jameson Jeeps will be parked in hotspots across the city every day from 12 pm EST to 8 pm EST, leading up to, and on, St. Patrick’s Day.
Image Credit: Jameson Irish Whiskey
The Irish whiskey brand is giving downtown dwellers the chance to unlock a $25 Uber ride voucher redeemable on St. Patrick’s Day through flashy, green Jeep Wranglers. To redeem the voucher, fans need only to spot and scan the QR code on the Jeeps. The Jameson Jeeps will be parked in hotspots across the city every day from 12 pm EST to 8 pm EST, leading up to, and on, St. Patrick’s Day.
Image Credit: Jameson Irish Whiskey
Trend Themes
1. St. Patrick's Day Promotions - Brands can leverage St. Patrick's day promotions and giveaways to increase brand awareness, boost sales, and enhance customer engagement.
2. QR Code Scanning on Promotions - QR codes present an opportunity for companies to engage customers and offer promotions in a simple and seamless manner.
3. Branded Collaborations with Rideshare Companies - Partnering with rideshare companies to offer promotions or giveaways provides brands with an opportunity to reach a larger audience while increasing customer loyalty.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can leverage holidays such as St. Patrick's day to offer promotions and engage with customers while boosting sales.
2. Rideshare - Collaborations with alcohol brands present an opportunity for rideshare companies to expand their marketing strategies and generate additional revenue streams.
3. Marketing and Advertising - The collaboration between Jameson Irish Whiskey and Uber demonstrates a successful marketing campaign that leverages technology and creative promotional tactics.
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