Home cleaning items are offered in plastic-free packaging solutions
Trend - Home cleaning products tend to be wasteful, particularly because brands in this space tend to use a lot of plastic packaging. Now, emerging brands in this industry are offering plastic-free packaging that helps reduce household waste.
Insight - Feelings of climate-related anxiety and guilt are becoming more common among consumers as the climate crisis worsens. Now, more consumers are looking for small ways they can reduce their personal impact, and brands that cater to this desire will be increasingly valuable in the future.
Insight - Feelings of climate-related anxiety and guilt are becoming more common among consumers as the climate crisis worsens. Now, more consumers are looking for small ways they can reduce their personal impact, and brands that cater to this desire will be increasingly valuable in the future.
Workshop Question - How is your brand prioritizing an authentic form of sustainability?
Trend Themes
1. Plastic-free Packaging - Emerging brands are offering plastic-free packaging, which helps reduce household waste.
2. Concentrated Eco-friendly Detergent Sheets - Clean laundry detergent sheets that are highly concentrated, hypoallergenic, and free from harmful chemicals are being developed as a low-waste laundry solution.
3. Sustainable Household Products - More sustainable household products are being made from responsibly sourced materials in plastic-free packaging, aimed to help consumers make more sustainable choices.
Industry Implications
1. Household Cleaning Products - Brands in the household cleaning products industry can develop plastic-free packaging solutions, highly concentrated eco-friendly sheets and sustainable solutions to meet the growing consumer demand for more sustainable home cleaning options.
2. Laundry Detergents - The laundry detergent industry can develop naturally derived detergent sheets, low-waste pre-measured strips as alternatives to traditional laundry products, and scent options to appeal to fragrance-sensitive consumers.
3. Sustainable Household Paper Products - The sustainable household paper products industry can make more responsible choices such as using 100% recycled paper backed by certification organizations, carbon-neutral manufacturing and opting for plastic-free packaging.
