Brands in the gaming industry are raising money for Ukraine
Trend - The gaming industry's charitable initiatives are now extending to the war in Ukraine, with gaming brands offering charitable bundles and hosting events where proceeds will be going towards Ukrainian relief efforts.
Insight - As social and political tensions grow around the world, consumers are increasingly expecting that brands align themselves with causes that align with their personal values. Now brands that aim to address causes like humanitarianism, sustainability, and equality are expected to do so in a way that actually adds value and impact, rather than simply paying lip service to these causes.
Insight - As social and political tensions grow around the world, consumers are increasingly expecting that brands align themselves with causes that align with their personal values. Now brands that aim to address causes like humanitarianism, sustainability, and equality are expected to do so in a way that actually adds value and impact, rather than simply paying lip service to these causes.
Workshop Question - How could your brand better align itself with its customers values?
Trend Themes
1. Socially Responsible Branding - Consumers are increasingly expecting brands align with causes that align with their personal values.
2. Charitable In-game Purchases - Gaming brands are increasingly donating proceeds from in-game items and bundles to charitable causes.
3. Real-time Donation Campaigns - Real-time donation campaigns that allow consumers to directly support charity initiatives are becoming increasingly popular in the gaming industry.
Industry Implications
1. Gaming Industry - An industry that is re-defining corporate social responsibility through innovative charity initiatives.
2. E-commerce Industry - An industry poised to capitalize on the growing trend of in-game charitable purchases, possibly through new business models and partnerships.
3. Non-profit Industry - An industry that can benefit from gaming companies' donation campaigns and potentially form beneficial partnerships with them for future endeavors.
4 Featured, 16 Examples:
20,387 Total Clicks
Date Range:
Mar 22 — Apr 22
Trending:
Untested
Consumer Insight Topics:
