Snapchat Launches 'Dress Up' and Other AR-Focused Features
Niko Pajkovic — April 29, 2022 — Tech
Social media giant Snapchat has announced the launch of an all-new feature called 'Dress Up,' which allows users to partake in a variety of AR shopping expereinces through a dedicated portal within the app's Lens Explorer section. The new feature has been designed to streamline the process of discovering new brands and retailers that offer e-commerce through the platform.
In addition, Snap Inc. also revealed new AR building software tools for businesses, two of which include 3D Asset Manager and AR Image Processing technology. Finally, Snap Inc. also announced the launch of Camera Kit for AR shopping -- a unique tool that brands can use to implement catalog-powered Shopping Lenses in their owned and operated applications.
Image Credit: Snapchat
In addition, Snap Inc. also revealed new AR building software tools for businesses, two of which include 3D Asset Manager and AR Image Processing technology. Finally, Snap Inc. also announced the launch of Camera Kit for AR shopping -- a unique tool that brands can use to implement catalog-powered Shopping Lenses in their owned and operated applications.
Image Credit: Snapchat
Trend Themes
1. AR Shopping Experiences - The 'Dress Up' feature of Snapchat and the launch of Camera Kit for AR shopping provide opportunities for businesses to offer innovative shopping experiences through AR technology.
2. Streamlined E-commerce - Snapchat's 'Dress Up' feature simplifies the process of discovering new brands and retailers that offer e-commerce through the platform, providing disruptive opportunities for streamlining online shopping experiences.
3. AR Building Software - Snap Inc.'s new AR building software tools, including the 3D Asset Manager and AR Image Processing technology, offer opportunities for businesses to create innovative AR experiences for their customers.
Industry Implications
1. Retail - Snapchat's AR-powered shopping features and Camera Kit for AR shopping offer opportunities for retailers to boost customer engagement, streamline e-commerce, and offer innovative shopping experiences.
2. Marketing - Snapchat's AR-powered shopping features and AR building software tools offer opportunities for marketing professionals to create interactive and engaging campaigns that leverage AR technology.
3. Technology - Snap Inc.'s new AR building software tools and Camera Kit for AR shopping provide opportunities for technology companies to innovate in the AR space, creating new solutions that help businesses leverage AR technology for their customers.
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