klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Colin Smith — December 17, 2022 — Business
References: klaviyo
'klaviyo' offers an SMS marketing package that allows customers and brands alike to transact via text messages. For customers who sign up for klaviyo, shoppers can simply text the word 'BUY' to activate product shopping. Then, the customer can enter a product name and the SMS will respond with a product match. The checkout process can then be performed through an account linked to Shop Pay.
For brands, klaviyo's text-to-buy service can work by sending direct SMS marketing messages to phone numbers on file, informing customers of deals and discounts, while also integrating the ability for these customers to purchase the item directly through the text conversation. This adds a heightened level of convenience and accessibility to e-commerce by blending traditional SMS messages, which is helpful for individuals who are less familiar with mobile ordering applications.
Image Credit: klaviyo
For brands, klaviyo's text-to-buy service can work by sending direct SMS marketing messages to phone numbers on file, informing customers of deals and discounts, while also integrating the ability for these customers to purchase the item directly through the text conversation. This adds a heightened level of convenience and accessibility to e-commerce by blending traditional SMS messages, which is helpful for individuals who are less familiar with mobile ordering applications.
Image Credit: klaviyo
Trend Themes
1. SMS Marketing - The rise of SMS marketing presents an opportunity for businesses to reach customers through direct and personal communication.
2. Mobile Commerce - The convenience and accessibility of shopping through text messages opens up new possibilities for mobile commerce.
3. Conversational Commerce - The integration of direct purchasing into text conversations allows for seamless and natural conversational commerce experiences.
Industry Implications
1. E-commerce - SMS commerce services like klaviyo are disrupting traditional e-commerce models and creating new opportunities for businesses to connect with customers.
2. Marketing - The use of SMS messages for marketing purposes is becoming increasingly popular, offering a new channel for businesses to engage with customers.
3. Mobile Technology - The integration of text-to-buy functionality into mobile devices is changing the way consumers interact with businesses and make purchases.
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