Jetstar Gifted Flights to Dream Destinations with an Interactive Travel Ad
Laura McQuarrie — January 2, 2019 — World
References: jetstar & adsoftheworld
Jetstar worked with JCDecaux to surprise and delight people as part of an Australian campaign that paired an interactive travel ad with eye-tracking technology.
The ad revealed several pictures of dream destinations like Hawaii and Bali, which were highlighted based on a person's gaze. As a companion to this, the interactive travel campaign offered relevant messages to the area of a person's apparent interest. The interactive stations were designed to dispense Jetstar gift cards to participating individuals, with a $500 value that could be used to book a getaway.
With eye-tracking technology that detects and tracks where a person is looking, brands across a wide range of industries are able to deliver campaigns and experiences that feel engaging and highly personalized.
The ad revealed several pictures of dream destinations like Hawaii and Bali, which were highlighted based on a person's gaze. As a companion to this, the interactive travel campaign offered relevant messages to the area of a person's apparent interest. The interactive stations were designed to dispense Jetstar gift cards to participating individuals, with a $500 value that could be used to book a getaway.
With eye-tracking technology that detects and tracks where a person is looking, brands across a wide range of industries are able to deliver campaigns and experiences that feel engaging and highly personalized.
Trend Themes
1. Eye-tracking Technology - Using eye-tracking technology to deliver engaging and personalized experiences to consumers.
2. Interactive Advertising - Creating interactive ads that capture consumers' attention and offer relevant messages based on their interests.
3. Surprise and Delight Campaigns - Implementing surprise and delight campaigns to create memorable experiences for consumers.
Industry Implications
1. Travel and Tourism - Using eye-tracking technology in travel advertising to showcase dream destinations and offer personalized travel deals.
2. Advertising and Marketing - Leveraging eye-tracking technology and interactive ads to optimize ad engagement and deliver personalized messaging.
3. Retail and Loyalty Programs - Incorporating eye-tracking technology in retail environments to surprise and delight customers with personalized promotions and rewards.
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