Sephora's Ocean Crush Fan Brush Set Helps Consumers Make a Splash
Ellen Smith — May 11, 2018 — Fashion
Sephora's Ocean Crush Fan Brush Set has arrived just in-time for summer appealing to any consumer who's looking to upgrade their vanity bag.
Any cosmetic connoisseur knows that makeup application is all in the tools one has -- and this five-piece set offers everything one needs to achieve both day-to-day and glamorous night looks. Each fan-shaped brush caters to the specific needs of the face, cheeks or eyes, making for a an all-inclusive set that won't disappoint. In addition to the soft and effective multi-colored bristles of the brush, this kit features aesthetically pleasing detailing that's reminiscent of a whimsical mermaid-inspired beach scene.
The brushes arrive in a seashell-clad box that further the beach-ready aesthetic while offering consumers a whimsical keepsake.
Image Credit: Sephora Collection
Any cosmetic connoisseur knows that makeup application is all in the tools one has -- and this five-piece set offers everything one needs to achieve both day-to-day and glamorous night looks. Each fan-shaped brush caters to the specific needs of the face, cheeks or eyes, making for a an all-inclusive set that won't disappoint. In addition to the soft and effective multi-colored bristles of the brush, this kit features aesthetically pleasing detailing that's reminiscent of a whimsical mermaid-inspired beach scene.
The brushes arrive in a seashell-clad box that further the beach-ready aesthetic while offering consumers a whimsical keepsake.
Image Credit: Sephora Collection
Trend Themes
1. Whimsical Brush Sets - Opportunity for cosmetic companies to create themed brush sets that appeal to consumers' desire for unique and aesthetically pleasing products.
2. All-inclusive Makeup Sets - Opportunity for beauty brands to offer comprehensive makeup sets that cater to specific makeup needs, providing convenience and value for consumers.
3. Mermaid-inspired Aesthetics - Opportunity for brands to tap into the trend of mermaid-inspired aesthetics in their product designs, capturing the attention of consumers who seek whimsy and fantasy in their beauty products.
Industry Implications
1. Cosmetics - The cosmetic industry can embrace creative brush set designs and inclusive makeup sets to enhance customer experience and drive sales.
2. Beauty Packaging - Opportunity for beauty packaging companies to create unique, themed packaging designs that capture the essence of whimsical beach-inspired aesthetics.
3. Beauty Influencer Marketing - Beauty influencers can collaborate with cosmetic companies to promote mermaid-inspired makeup products and brush sets, leveraging the growing trend for unique and visually appealing cosmetics.
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