Sweetgreen 3.0 Introduces a New Concept with "Concierge Ordering"
Laura McQuarrie — November 18, 2019 — Lifestyle
References: sweetgreen & ny.eater
At Park Avenue at 32nd Street in New York City, there's a new Sweetgreen concept called 'Sweetgreen 3.0' that introduces a new experience and what the eatery calls "concierge ordering." While those who frequent Sweetgreen are familiar with seeing their salads made before their eyes as part of an assembly line, the new experience of eating at Sweetgreen begins with placing an order with a staffer who stands at a wooden podium equipped with a tablet. Once a customer's order has been taken, sent to the kitchen and prepared, a customer's name appears on a screen, indicating that their order is ready for pickup.
The experimental locations also includes site-specific menu items, plus a shop that sells items like cookbooks and hot sauce.
Image Credit: Sweetgreen
The experimental locations also includes site-specific menu items, plus a shop that sells items like cookbooks and hot sauce.
Image Credit: Sweetgreen
Trend Themes
1. Line-free Ordering - Using concierge ordering systems to eliminate traditional lines and improve customer experience.
2. Tablet-based Ordering - Equipping staff members with tablets to streamline the ordering process and increase efficiency.
3. Site-specific Menu Items - Offering unique menu items that are tailored to specific locations to enhance localized dining experiences.
Industry Implications
1. Restaurant Industry - Implementing line-free food ordering systems to revolutionize order processing and customer satisfaction.
2. Technology Industry - Developing tablet-based ordering systems and software solutions to assist in efficient order management.
3. Retail Industry - Expanding offerings beyond food by incorporating shops selling related items like cookbooks and hot sauce.
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