Penny Makes It Easier to Learn About Investments, Savings, and More
Riley von Niessen — January 26, 2021 — Tech
Penny is a personal finance app that features a variety of short audio courses that teach users about how they can better manage their money.
The app is designed to be accessible to all users, making it great for anyone who wants to learn about how they can effectively invest their money, save more, or even start a business. While finance isn't the most interesting topic for many, Penny offers easy-to-digest tips that users can instantly implement, and teaches them how they can prepare for the future and meet their personal goals. What's especially great about Penny is that each audio track features a real person, many of whom have had to overcome their own financial challenges.
Image Credit: Penny
The app is designed to be accessible to all users, making it great for anyone who wants to learn about how they can effectively invest their money, save more, or even start a business. While finance isn't the most interesting topic for many, Penny offers easy-to-digest tips that users can instantly implement, and teaches them how they can prepare for the future and meet their personal goals. What's especially great about Penny is that each audio track features a real person, many of whom have had to overcome their own financial challenges.
Image Credit: Penny
Trend Themes
1. Audio-based Financial Learning - Penny's success in teaching personal finance through audio courses suggests an opportunity for other companies to explore this medium.
2. Personalized Finance Education - By incorporating real personal stories into finance education apps like Penny, a more engaging, personalized experience can be delivered to users.
3. Accessible Financial Education - There's a gap in the market for personal finance apps that offer valuable information in a way that is easy for all users to understand, presenting an opportunity for startups to fill this void.
Industry Implications
1. Personal Finance Apps - Penny's success in delivering financial literacy presents an opportunity for further innovation and disruption across the personal finance app market.
2. Edtech - Penny's audio courses are a strong example of how educational technology can evolve to become more inclusive and engaging.
3. Streaming and Audio Platforms - Audio-based finance education creates a growth opportunity in the streaming and audio platforms industry, which can leverage this untapped vertical to offer valuable content and subscription-based resources.
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