Bremer Bank Updates its Fargo Branch Focused on the Community
References: designandlivingmagazine
Bremer Bank focuses on progressive ways to elevate the digital and physical customer experience, landing on the solution to create a new design made to serve the community. The Fargo location underwent a customer-focused renovation.
Consumer Banking Manager, Andi Burkhart states, “Our goal is to remove any perceptions that a bank is stale and impersonal. This new design allows us to be welcoming and collaborative while still being professional and confidential when needed.” There is a coffee bar to the left of the reception, offering local free coffee that rotates between a new local brand bi-weekly. It also features streamlined technology, new monitors, and more throughout the entire building to encourage collaboration and easy accessibility.
Image Credit: Bremer Bank
Consumer Banking Manager, Andi Burkhart states, “Our goal is to remove any perceptions that a bank is stale and impersonal. This new design allows us to be welcoming and collaborative while still being professional and confidential when needed.” There is a coffee bar to the left of the reception, offering local free coffee that rotates between a new local brand bi-weekly. It also features streamlined technology, new monitors, and more throughout the entire building to encourage collaboration and easy accessibility.
Image Credit: Bremer Bank
Trend Themes
1. Collaborative Banking Spaces - Creating banking spaces that encourage collaboration and offer additional amenities to customers beyond banking opens opportunities for banks to become community hubs.
2. Digitally Focused Banking Experience - Incorporating technology throughout banking spaces can streamline processes and increase accessibility for customers, providing opportunities for further innovation and development.
3. Personalized Banking Spaces - Tailoring banking spaces to the local community allows for a more personal and welcoming banking experience, creating a competitive advantage for banks and increasing customer satisfaction.
Industry Implications
1. Banking - There are numerous opportunities for banks to innovate their physical spaces and digital offerings to provide a more personalized, collaborative, and innovative banking experience to customers.
2. Coffee - Partnering with local coffee brands to offer free coffee to customers creates a unique experience while promoting local businesses and creating an additional revenue stream for some coffee brands.
3. Technology - Providing streamlined technology within banking spaces creates opportunities for companies to innovate further, producing banking machines which are easy to use and even more accessible for everyone.
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