Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Gen Z Micro-Generations

Clean the Sky - Positive Eco Trends & Breakthroughs

Trend Hunter's Innovation eLearning Series Covers Gen Z Micro Generations

— November 15, 2022 — TH Video
Trend Hunter's Innovation eLearning YouTube videos delve into how the younger generation and their trends are shaping the contemporary world and the forthcoming future. Gen Z are described as digital natives known for their unmatched understanding of the Internet, expectations surrounding inclusivity and politics, and love of social communities. Gen-Z is split into two micro generations: Z Tribe and Z Alpha.

Approximately 80% of this generation believes that who they are online is also who they are offline. 58% of the Z Tribe demographic likes spending money on items rather than experiences. Z Alpha, the younger portion of Gen Z, will be the offspring of Millennial parents who value IQ. Products are just another method for Gen-Z to express themselves; therefore, these consumers prefer to go into a store and touch and feel what they're going to buy rather than believe whatever is on a screen.

Gen Z also values spending quality time with their friends in person, so shopping has proven to be a great way to pass the time among this generation.

For more information on Gen Z Micro-Generations, check out Trend Hunter's free 2023 Trend Report.

Image Credit: Trend Hunter
Trend Themes
1. Gen Z Micro-generations - Understanding the traits and preferences of different segments of Gen Z presents opportunities for targeted marketing and product offerings.
2. In-store Shopping Experience - Gen Z's preference for touching and feeling products before buying presents opportunities for creating innovative in-store experiences.
3. Social Community and Digital Identity - Gen Z's expectation for inclusivity and their strong online presence present opportunities for developing innovative social platforms and digital identity products.
Industry Implications
1. Retail - Innovative in-store experiences that cater to Gen Z's preference for physical shopping can disrupt the retail industry.
2. Marketing - Understanding and catering to the preferences of different Gen Z micro-generations can disrupt traditional marketing strategies.
3. Social Media - Gen Z's emphasis on social communities and digital identity presents disruptive innovation opportunities in the social media industry.
3.9
Score
Popularity
Activity
Freshness