This Exclusive Social Network App Only Works In Applebee's Restaurants
Alyson Wyers — May 14, 2014 — Tech
References: whatsapplebees & psfk
If you are a really big Applebee's fan, you might want to check out their new exclusive social network the next time you're eating at one of their restaurants. WhatsApplebee's is a mobile app and secret social platform for Applebee's patrons to communicate with each other. The catch is it only works when you are inside one of their restaurants.
The anonymous chat app was built by New York based developer Mike Lazer-Walker who started WhatsApplebees as a joke, before it became a real thing. By using iPhone location services, people can anonymously chat with each other using the exclusive social network when they are inside an Applebee's or within 100 meters of one. However, the app is unaffiliated and unendorsed by the restaurant, despite working in all chains.
The anonymous chat app was built by New York based developer Mike Lazer-Walker who started WhatsApplebees as a joke, before it became a real thing. By using iPhone location services, people can anonymously chat with each other using the exclusive social network when they are inside an Applebee's or within 100 meters of one. However, the app is unaffiliated and unendorsed by the restaurant, despite working in all chains.
Trend Themes
1. Exclusive Social Network Apps - Develop an exclusive social network for a particular community to foster communication, engagement and meet ups.
2. Location-based Apps - Use a smartphone's location services to trigger specific experiences within the app, exploiting smartphone functionalities.
3. Anonymous Chat Apps - Create a platform for anonymous communication to aid transparency and prevent bias in delicate interactions such as employee feedback and customer service.
Industry Implications
1. Restaurants - Develop in-house exclusive social networks to enhance in-store experiences and peak customer engagement using gamification and loyalty schemes.
2. Retail and Shopping Malls - Location-based social network apps for customers could increase in-store traffic and sales for retailers and their tenants while fostering a sense of community among shoppers.
3. Consumer Technology - Anonymous chat apps geared toward employees and/or customers could allow for open, honest communication that would help improve products or customer service, or even support mental health and wellness in closed communities.
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