The Picture House by Bird's Eye Lets You Pay with a Hashtag
Laura McQuarrie — May 14, 2014 — Marketing
References: picturehouse.birdseye & prexamples
The Picture House is the name of a new pop-up restaurant from Bird's Eye brand frozen foods that lets people to pay for their meals with an Instagram picture, using the #BirdsEyeInspirations tag.
The restaurant just opened at the Ice Tank in Soho, London and hopes to change some of the misconceptions about frozen food. The "Inspirations" part of the hashtag comes from the name of a new Bird's Eye line, which includes several different kinds of 'Chicken Inspirations' and 'Fish Inspirations.'
For the campaign, Bird's Eye is welcoming food and lifestyle photographer Marte Marie Forsberg on board to host workshops, share expert Instagram tips and delicious food shots for the short while the restaurant is open.
The restaurant just opened at the Ice Tank in Soho, London and hopes to change some of the misconceptions about frozen food. The "Inspirations" part of the hashtag comes from the name of a new Bird's Eye line, which includes several different kinds of 'Chicken Inspirations' and 'Fish Inspirations.'
For the campaign, Bird's Eye is welcoming food and lifestyle photographer Marte Marie Forsberg on board to host workshops, share expert Instagram tips and delicious food shots for the short while the restaurant is open.
Trend Themes
1. Hashtag Currency - Using hashtags as a form of payment could revolutionize the way transactions are conducted in various industries.
2. Pop-up Restaurants - The concept of temporary restaurants that offer unique dining experiences allows for experimentation and creativity in the food industry.
3. Influencer Marketing - Collaborating with popular Instagram influencers can help brands reach a wider audience and create buzz for their products or services.
Industry Implications
1. Food and Beverage - Implementing hashtag currency and pop-up restaurant concepts can boost customer engagement and change perceptions about frozen food.
2. E-commerce - Incorporating hashtag currency as a payment option can enhance customer interactions and provide a seamless shopping experience.
3. Marketing and Advertising - Utilizing influencer marketing through collaborations with Instagram photographers can generate brand awareness and increase customer engagement.
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