The Supper.mx App Matches Up Meals With Appropriate Music Choices
References: supper.mx & coolhunting
The experience of eating is often complemented by music to create a specific mood and the Supper.mx app by Spotify helps make choosing songs that pair well with meals that much simpler. The Supper.mx app ingeniously offers pre-selected playlist that are designed to match up with a wide variety of meal contexts.
Much like Songza that offers listeners pre-selected song playlists the Supper.mx app offers diners the chance to enjoy playlists that have been curated to match food. The songs are selected by taste makers such as chefs, musicians and elite diners that helped the Spotify team make a list of songs that will match your food. Users can look through top restaurants and find music that matches the mood of the meals to create a unique eating experience.
Much like Songza that offers listeners pre-selected song playlists the Supper.mx app offers diners the chance to enjoy playlists that have been curated to match food. The songs are selected by taste makers such as chefs, musicians and elite diners that helped the Spotify team make a list of songs that will match your food. Users can look through top restaurants and find music that matches the mood of the meals to create a unique eating experience.
Trend Themes
1. Curated Playlist - The trend of creating curated playlists for dining experiences presents opportunity for music and food industries to collaborate and create new immersive experiences.
2. Personalization - The trend of using personalization to match music to dining experiences presents an opportunity for tech companies to create innovative apps that individualize user interaction.
3. Experiential Dining - The trend of pairing music with food to create an immersive experience presents an opportunity for the restaurant industry to enhance customer experience with live music performances and interactive experiences.
Industry Implications
1. Music - The music industry can collaborate with food establishments and tech companies to enhance dining experiences with curated music playlists.
2. Food & Beverage - The food and beverage industry can explore integrating music experiences as a way of enhancing customer experiences and attracting new audiences.
3. Tech - The tech industry can create innovative apps that use personalization and curated playlists to create immersive dining experiences.
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