New York's Bittersweet Jewelry Creates One-of-a-Kind Engagement Rings
Robyn Currie — December 2, 2009 — Fashion
References: bittersweetsny & notcot
I am guilty of liking pretty shiny things. I am like a moth -- if it is sparkly I am going to be attracted to it. The Bittersweets Jewelry line out of New York, who use organic and natural inspiration in order to create some stunning rings.
Detailing the creation of an engagement ring, the Bittersweets Jewelry studio casts the ring by hand, and then welds everything together. The final product? Let’s just say it is an exquisite piece of work that I would wear.
Detailing the creation of an engagement ring, the Bittersweets Jewelry studio casts the ring by hand, and then welds everything together. The final product? Let’s just say it is an exquisite piece of work that I would wear.
Trend Themes
1. Organic Jewelry - With growing consumer interest in ethical and sustainable fashion, there is an opportunity for jewelers to experiment with organic and natural materials like Bittersweets Jewelry does.
2. Handcrafted Rings - As consumers continue to move away from mass-produced items, there is a growing demand for unique, one-of-a-kind pieces like Bittersweets Jewelry's handmade engagement rings.
3. Inspiration From Nature - Nature-inspired jewelry, like Bittersweets Jewelry's twig rings, is a trend that is likely to continue as consumers become more environmentally conscious and seek ways to connect with the natural world.
Industry Implications
1. Jewelry - Jewelers could respond to growing consumer demand for unique, organic, and nature-inspired pieces by incorporating these elements into their designs and marketing strategies.
2. Sustainable Fashion - Bittersweets Jewelry's use of organic and natural materials could inspire others in the fashion industry to consider more sustainable and ethical production practices.
3. Wedding Industry - As couples look for ways to make their wedding celebrations more personal and meaningful, there is an opportunity for jewelers to create more customized and unique engagement rings, like Bittersweets Jewelry's handcrafted pieces.
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