Ausra Osipaviciute Glamorizes Construction Work in 'Gravel'
Brian G Randles — September 27, 2009 — Fashion
References: flickr & behance.net
Ausra Osipaviciute has taken the cat-callee and placed her with the cat-callers in her photo collection 'Gravel.' The blue collar fashion spread showcases the model smoking cigarettes, playing cards and working the rig just like one of the guys.
Although I don't think the blue collar fashion seen here will spawn a new definition of elegance, the photos do once again prove the fact that it is hot when women wear hard hats.
Implications - Businesses that can restore or reinstate the glamor or flair of a particular lifestyle will fare well in today's industry. Those suffering from the recent economic recession will likely invest in the products that enable them to feel confident and self-assured.
Although I don't think the blue collar fashion seen here will spawn a new definition of elegance, the photos do once again prove the fact that it is hot when women wear hard hats.
Implications - Businesses that can restore or reinstate the glamor or flair of a particular lifestyle will fare well in today's industry. Those suffering from the recent economic recession will likely invest in the products that enable them to feel confident and self-assured.
Trend Themes
1. Blue-collar Fashiontography - Photography showcasing blue-collar fashion can disrupt the fashion industry by redefining what is considered stylish and fashionable.
2. Female Empowerment in Hard Labor - The trend towards portraying women in traditionally male-dominated fields, such as construction, creates opportunities for brands to market products that empower women.
3. Industrial Aesthetics - The popularity of the blue-collar fashion aesthetic can lead to opportunities for home decor and industrial design brands to incorporate elements of hard labor into their products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of blue-collar fashiontography by designing and promoting clothing that is inspired by workwear and construction apparel.
2. Construction - The construction industry can use the trend of female empowerment in hard labor to attract and retain female talent by showcasing the industry as inclusive and empowering.
3. Home Decor - The trend towards industrial aesthetics creates opportunities for home decor and industrial design brands to incorporate elements of hard labor, such as concrete and metal, into their products.
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